KORRES KORRES chose the Aliki Theater and the play “Dads with Rumi” forits direct promotional campaign, with the goal of establishing direct contact between the brand and the theater audience and enhancing the theater-going experience.
The activities took place on 10 selected performance nights as part of a targeted communication campaign, featuring giveaways and contests that engaged the audience before and after the show.
At the same time, instant-win contests were held, through which olucky audience members at each of the selected performanceswon KORRES products , which they received on the spot from the specially designed promo stand inside the theater.
Through these specific initiatives, KORRES, in collaboration with the Athens Theaters, created a comprehensive brand experience, strengthening the brand’s connection to culture, entertainment, and the city’s lifestyle audience.
This specific implementation functioned as an effective experiential marketing case , enriching KORRES ‘ media mix with experiential communication, high engagement and immediate positive response from the audience.
Biography
Για πληροφορίες, κρατήσεις, εταιρικές εκδηλώσεις, διαφημιστικές συνέργειες ή προσωπική ξενάγηση στους χώρους μας, επικοινωνήστε με το τμήμα πωλήσεων των Αθηναϊκών Θεάτρων.
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