{"id":45444,"date":"2025-08-20T13:28:00","date_gmt":"2025-08-20T10:28:00","guid":{"rendered":"https:\/\/a-th.gr\/special-activations\/"},"modified":"2026-06-17T17:11:50","modified_gmt":"2026-06-17T14:11:50","slug":"special-activations","status":"publish","type":"page","link":"https:\/\/a-th.gr\/en\/advertisement\/services-portfolio\/special-activations\/","title":{"rendered":"SPECIAL ACTIVATIONS"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"45444\" class=\"elementor elementor-45444 elementor-39261\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c1984de elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"1c1984de\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3fe81b53 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"3fe81b53\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7228ee80 sc_height_huge sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"7228ee80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9414fd3 sc_layouts_hide_on_notebook sc_layouts_hide_on_tablet sc_layouts_hide_on_mobile sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"9414fd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-672d381 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"672d381\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-979e480 sc_column_fixed sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"979e480\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7467e378 sc_layouts_hide_on_mobile sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"7467e378\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-178887c1 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"178887c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/a-th.gr\/wp-content\/uploads\/2025\/07\/52-0M7B0489-scaled.jpg\" class=\"attachment-full size-full wp-image-44690\" alt=\"\" srcset=\"https:\/\/a-th.gr\/wp-content\/uploads\/2025\/07\/52-0M7B0489-scaled.jpg 2560w, https:\/\/a-th.gr\/wp-content\/uploads\/2025\/07\/52-0M7B0489-scaled-730x487.jpg 730w, https:\/\/a-th.gr\/wp-content\/uploads\/2025\/07\/52-0M7B0489-300x200.jpg 300w, https:\/\/a-th.gr\/wp-content\/uploads\/2025\/07\/52-0M7B0489-1024x683.jpg 1024w, https:\/\/a-th.gr\/wp-content\/uploads\/2025\/07\/52-0M7B0489-768x512.jpg 768w, https:\/\/a-th.gr\/wp-content\/uploads\/2025\/07\/52-0M7B0489-1536x1024.jpg 1536w, https:\/\/a-th.gr\/wp-content\/uploads\/2025\/07\/52-0M7B0489-2048x1366.jpg 2048w, https:\/\/a-th.gr\/wp-content\/uploads\/2025\/07\/52-0M7B0489-370x247.jpg 370w, https:\/\/a-th.gr\/wp-content\/uploads\/2025\/07\/52-0M7B0489-840x560.jpg 840w, https:\/\/a-th.gr\/wp-content\/uploads\/2025\/07\/52-0M7B0489-410x273.jpg 410w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-16920efa sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"16920efa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42d2cb09 sc_fly_static elementor-widget elementor-widget-trx_sc_title\" data-id=\"42d2cb09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"trx_sc_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div\t\tclass=\"sc_title sc_title_default\" ><span class=\"sc_item_subtitle sc_title_subtitle sc_item_subtitle_above sc_item_title_style_default\">Innovative communication initiatives that are experiential and interactive in nature<\/span><h1 class=\"sc_item_title sc_title_title sc_item_title_style_default sc_item_title_tag\"\n\t\t\t><span class=\"sc_item_title_text\">SPECIAL ACTIVATIONS<\/span><\/h1><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59408a27 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"59408a27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2323f4 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"f2323f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At Athenian Theaters, we design and implement <strong>tailor-made special activations<\/strong> that enhance the audience\u2019s experience and create unique touchpoints between the brand and the public. In collaboration with the advertiser or their advertising agency, we develop solutions based on creativity, functionality, and interactivity.<\/p><p>Suggested specific actions:<\/p><ul><li><strong>Branded Wi-Fi Hotspots<\/strong>: Providing free wireless internet access to attendees with a built-in branded login page and the ability to collect data or redirect users to a campaign via a QR code.<\/li><li><strong>Photo Booth with Digital Activation<\/strong>: Creation of a themed photo booth in the reception area, featuring branded frames, the option to send photos to the user\u2019s email or mobile phone, and entry into a contest via a QR code or microsite. Participants can win gifts or special offers from the brand.<\/li><li><strong>Branded Mobile Charging Stations<\/strong>: Installation of stylish charging spots with charging ports and brand visibility, serving the audience before the show and during intermissions.<\/li><li><strong>Sampling &#038; Sales at the Bar<\/strong>: Special agreements for the placement, display, and promotion of food and beverage products (coffee, snacks, beverages) in theater bars, with the additional option of branded service (glasses, napkins, etc.).<\/li><li><strong>Placement of QR Codes at Strategic Locations<\/strong>: The public can scan QR codes (e.g., on seats, at entrances, at bars, or on printed programs) to enter contests, receive offers, or go directly to the brand\u2019s landing page.<\/li><li><strong>Exclusive Use of Products for Daily Operations<\/strong>: Brand promotion through products used on theater premises (e.g., hand sanitizers, soaps, paper towels), accompanied by branding and prominently displayed.<\/li><li><strong>Promotion of Technological Equipment<\/strong>: Installation and exclusive use of technology products (e.g., monitors, tablets, projection systems), with simultaneous brand exposure in lobbies, entrances, and information desks.<\/li><\/ul><p>Special activations create a <strong>lively and dynamic dialogue between the brand and the audience<\/strong>, strengthening the connection with the audience through an immersive experience.<\/p><p>The advantage of these initiatives is that they transform the theater space into a <strong>multidimensional medium of communication<\/strong>, offering <strong>high engagement and measurable results<\/strong>.<\/p><p>A typical case study of such an initiative was carried out at <strong>the IBI Theater<\/strong>, with the installation of an <strong>interactive photo booth by Protergia<\/strong>, which served as a major attraction for the audience. Visitors had their photos taken against themed backdrops, received their photos immediately, and participated in contests.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68c5df5d sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"68c5df5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33f7c555 elementor-widget__width-auto elementor-view-default sc_fly_static elementor-widget elementor-widget-icon\" data-id=\"33f7c555\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28.197\" height=\"28.528\" viewBox=\"0 0 28.197 28.528\"><g transform=\"translate(6937 9973.4)\"><path d=\"M13.3,14.432-.566.566a.8.8,0,0,1,0-1.131.8.8,0,0,1,1.131,0L13.3,12.169,26.031-.566a.8.8,0,0,1,1.131,0,.8.8,0,0,1,0,1.131Z\" transform=\"translate(-6936.199 -9959.305)\"><\/path><path d=\"M0,27.4a.8.8,0,0,1-.8-.8V0A.8.8,0,0,1,0-.8.8.8,0,0,1,.8,0V26.6a.8.8,0,0,1-.8.8Z\" transform=\"translate(-6922.9 -9972.601)\"><\/path><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ad69cd sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"3ad69cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You can find details <a href=\"https:\/\/a-th.gr\/en\/case-study\/protergia-photo-booth-activation-at-the-ibi-theater\/\"><strong>here<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ab888c7 sc_height_small sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"6ab888c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77f7fe6d elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"77f7fe6d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bbd0e97 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"6bbd0e97\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-560ac073 sc_height_huge sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"560ac073\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ca717d sc_layouts_hide_on_notebook sc_layouts_hide_on_tablet sc_layouts_hide_on_mobile sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"3ca717d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Innovative communication initiatives that are experiential and interactive in nature SPECIAL ACTIVATIONS At Athenian Theaters, we design and implement tailor-made special activations that enhance the audience\u2019s experience and create unique&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":45469,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-45444","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/pages\/45444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/comments?post=45444"}],"version-history":[{"count":1,"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/pages\/45444\/revisions"}],"predecessor-version":[{"id":45446,"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/pages\/45444\/revisions\/45446"}],"up":[{"embeddable":true,"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/pages\/45469"}],"wp:attachment":[{"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/media?parent=45444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}