{"id":44787,"date":"2025-08-20T13:18:18","date_gmt":"2025-08-20T10:18:18","guid":{"rendered":"https:\/\/a-th.gr\/interactive-promotions\/"},"modified":"2026-06-17T17:11:50","modified_gmt":"2026-06-17T14:11:50","slug":"interactive-promotions","status":"publish","type":"page","link":"https:\/\/a-th.gr\/en\/advertisement\/services-portfolio\/interactive-promotions\/","title":{"rendered":"INTERACTIVE PROMOTIONS"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"44787\" class=\"elementor elementor-44787 elementor-39244\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c1984de elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"1c1984de\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3fe81b53 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"3fe81b53\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7228ee80 sc_height_huge sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"7228ee80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9414fd3 sc_layouts_hide_on_notebook sc_layouts_hide_on_tablet sc_layouts_hide_on_mobile sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"9414fd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-672d381 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"672d381\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-979e480 sc_column_fixed sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"979e480\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7467e378 sc_layouts_hide_on_mobile sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"7467e378\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-178887c1 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"178887c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1772\" height=\"1182\" src=\"https:\/\/a-th.gr\/wp-content\/uploads\/2025\/08\/bioten-photos-_logo-biotenathinaika-theatra-2-1.png\" class=\"attachment-full size-full wp-image-45406\" alt=\"\" srcset=\"https:\/\/a-th.gr\/wp-content\/uploads\/2025\/08\/bioten-photos-_logo-biotenathinaika-theatra-2-1.png 1772w, https:\/\/a-th.gr\/wp-content\/uploads\/2025\/08\/bioten-photos-_logo-biotenathinaika-theatra-2-1-730x487.png 730w, https:\/\/a-th.gr\/wp-content\/uploads\/2025\/08\/bioten-photos-_logo-biotenathinaika-theatra-2-1-300x200.png 300w, https:\/\/a-th.gr\/wp-content\/uploads\/2025\/08\/bioten-photos-_logo-biotenathinaika-theatra-2-1-1024x683.png 1024w, https:\/\/a-th.gr\/wp-content\/uploads\/2025\/08\/bioten-photos-_logo-biotenathinaika-theatra-2-1-768x512.png 768w, https:\/\/a-th.gr\/wp-content\/uploads\/2025\/08\/bioten-photos-_logo-biotenathinaika-theatra-2-1-1536x1025.png 1536w, https:\/\/a-th.gr\/wp-content\/uploads\/2025\/08\/bioten-photos-_logo-biotenathinaika-theatra-2-1-370x247.png 370w, https:\/\/a-th.gr\/wp-content\/uploads\/2025\/08\/bioten-photos-_logo-biotenathinaika-theatra-2-1-840x560.png 840w, https:\/\/a-th.gr\/wp-content\/uploads\/2025\/08\/bioten-photos-_logo-biotenathinaika-theatra-2-1-410x273.png 410w\" sizes=\"(max-width: 1772px) 100vw, 1772px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-16920efa sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"16920efa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42d2cb09 sc_fly_static elementor-widget elementor-widget-trx_sc_title\" data-id=\"42d2cb09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"trx_sc_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div\t\tclass=\"sc_title sc_title_default\" ><span class=\"sc_item_subtitle sc_title_subtitle sc_item_subtitle_above sc_item_title_style_default\">Promotional Activities<\/span><h1 class=\"sc_item_title sc_title_title sc_item_title_style_default sc_item_title_tag\"\n\t\t\t><span class=\"sc_item_title_text\">INTERACTIVE PROMOTIONS<\/span><\/h1><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59408a27 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"59408a27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2323f4 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"f2323f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At Athenian Theaters, we offer the opportunity to implement customized direct promotional campaigns in collaboration with the advertiser or their advertising agency. Each campaign is designed based on the brand\u2019s communication needs and is implemented through selected, carefully targeted events.<\/p><p>These actions may include:<\/p><ul><li>Distribution of product samples<\/li><li>Presentations of new products or services<\/li><li>Contests<\/li><li>Data collection<\/li><li>Or any other custom action tailored to the campaign&#8217;s objectives.<\/li><\/ul><p>Promotional activities take place in the theaters\u2019 premium seating areas, offering direct contact with the audience and enhancing the overall experience for theatergoers. This allows brands to reach a broad and high-quality audience, communicating their message in a direct and effective way.<\/p><p>Using theatrical performances as a promotional platform offers a holistic and experiential interaction with consumers, yielding exceptional results in terms of both quantity and quality \u2014 and, in fact, with a high return on investment (value for money), thanks to the targeted audience and the low cost compared to other advertising media.<\/p><p>A prime example of such an initiative is the promotional campaign carried out for the play<strong>\u201c8 Women\u201d<\/strong> at <strong>the Aliki Theater<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68c5df5d sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"68c5df5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33f7c555 elementor-widget__width-auto elementor-view-default sc_fly_static elementor-widget elementor-widget-icon\" data-id=\"33f7c555\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28.197\" height=\"28.528\" viewBox=\"0 0 28.197 28.528\"><g transform=\"translate(6937 9973.4)\"><path d=\"M13.3,14.432-.566.566a.8.8,0,0,1,0-1.131.8.8,0,0,1,1.131,0L13.3,12.169,26.031-.566a.8.8,0,0,1,1.131,0,.8.8,0,0,1,0,1.131Z\" transform=\"translate(-6936.199 -9959.305)\"><\/path><path d=\"M0,27.4a.8.8,0,0,1-.8-.8V0A.8.8,0,0,1,0-.8.8.8,0,0,1,.8,0V26.6a.8.8,0,0,1-.8.8Z\" transform=\"translate(-6922.9 -9972.601)\"><\/path><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ad69cd sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"3ad69cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You can find details <a href=\"https:\/\/a-th.gr\/case-study\/bioten\/\"><strong>here<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ab888c7 sc_height_small sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"6ab888c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77f7fe6d elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"77f7fe6d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bbd0e97 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"6bbd0e97\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-560ac073 sc_height_huge sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"560ac073\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ca717d sc_layouts_hide_on_notebook sc_layouts_hide_on_tablet sc_layouts_hide_on_mobile sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"3ca717d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Promotional Activities INTERACTIVE PROMOTIONS At Athenian Theaters, we offer the opportunity to implement customized direct promotional campaigns in collaboration with the advertiser or their advertising agency. Each campaign is designed&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":45469,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-44787","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/pages\/44787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/comments?post=44787"}],"version-history":[{"count":1,"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/pages\/44787\/revisions"}],"predecessor-version":[{"id":44788,"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/pages\/44787\/revisions\/44788"}],"up":[{"embeddable":true,"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/pages\/45469"}],"wp:attachment":[{"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/media?parent=44787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}