{"id":45404,"date":"2025-08-01T13:09:45","date_gmt":"2025-08-01T10:09:45","guid":{"rendered":"https:\/\/a-th.gr\/case-study\/bioten-direct-promotions-contests-at-the-aliki-theater\/"},"modified":"2026-06-17T17:11:20","modified_gmt":"2026-06-17T14:11:20","slug":"bioten-direct-promotions-contests-at-the-aliki-theater","status":"publish","type":"cpt_team","link":"https:\/\/a-th.gr\/en\/case-study\/bioten-direct-promotions-contests-at-the-aliki-theater\/","title":{"rendered":"bioten | Direct promotions &#038; contests at the Aliki Theater"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"45404\" class=\"elementor elementor-45404 elementor-38262\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3135c7e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"3135c7e1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c3d5b7 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"5c3d5b7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f955ae6 sc_height_medium sc_layouts_hide_on_tablet sc_layouts_hide_on_mobile sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"f955ae6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afa05a1 sc_fly_static elementor-widget elementor-widget-progress\" data-id=\"afa05a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-afa05a1\">\n\t\t\t\tVisibility &amp; Recognizability\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-afa05a1\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">100%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b49cdbc sc_fly_static elementor-widget elementor-widget-progress\" data-id=\"b49cdbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-b49cdbc\">\n\t\t\t\tInteraction &amp; Engagement\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-b49cdbc\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">100%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6741f6f sc_fly_static elementor-widget elementor-widget-progress\" data-id=\"6741f6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-6741f6f\">\n\t\t\t\tTargeted Approach\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-6741f6f\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">100%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8849f6b sc_fly_static elementor-widget elementor-widget-progress\" data-id=\"8849f6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-8849f6b\">\n\t\t\t\tView by Content\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-8849f6b\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">100%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c913ba sc_height_medium sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"3c913ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1992713a elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"1992713a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dbffd8 left_shift sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"dbffd8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-787769bd scheme_default elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"787769bd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-15341f6e sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"15341f6e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b966eff sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"b966eff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000; font-family: sofia-pro, sans-serif;\"><span style=\"font-size: 31.0012px;\">The <\/span><\/span><strong>Sarantis Group<\/strong> chose the <strong>Aliki Theater<\/strong> and the play <strong>\u201c8 Women\u201d<\/strong> to host <strong>direct promotions, including sample giveaways and contests<\/strong>, for the <strong>bioten Hyaluronic Gold<\/strong> product line <strong>.<\/strong><\/p><p>The promos will take place on <strong>four performance nights<\/strong> selected by the advertiser in accordance with the communication needs of the <strong>Bioten<\/strong> brand <strong>.<\/strong><\/p><p>In addition, there will be contests in which five lucky audience members at each of the selected performances will win a complete <strong>bioten Hyaluronic Gold<\/strong> facial care set as a gift <strong>.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-45b91083 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"45b91083\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e3f4ec9 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"1e3f4ec9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>of the show, and the winners will receive their prizes <strong>immediately<\/strong> at the <strong>bioten<\/strong> promo stand.<\/p><p>Through these specific initiatives, the <strong>Bioten<\/strong> brand, in collaboration with the <strong>Athens Theaters<\/strong>, creates <strong>comprehensive experiences for <\/strong>theatergoers.<\/p><p>This choice sets the stage for<strong> a <\/strong>substantial<strong> enhancement of the <\/strong>media mix by creating <strong>a holistic approach<\/strong> to the <strong>bioten<\/strong> brand\u2019s communication.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim. <\/p>\n","protected":false},"author":2,"featured_media":45406,"comment_status":"closed","ping_status":"closed","template":"","cpt_team_group":[492],"class_list":["post-45404","cpt_team","type-cpt_team","status-publish","has-post-thumbnail","hentry","cpt_team_group-case-studies"],"_links":{"self":[{"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/cpt_team\/45404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/cpt_team"}],"about":[{"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/types\/cpt_team"}],"author":[{"embeddable":true,"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/comments?post=45404"}],"version-history":[{"count":1,"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/cpt_team\/45404\/revisions"}],"predecessor-version":[{"id":45409,"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/cpt_team\/45404\/revisions\/45409"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/media\/45406"}],"wp:attachment":[{"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/media?parent=45404"}],"wp:term":[{"taxonomy":"cpt_team_group","embeddable":true,"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/cpt_team_group?post=45404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}