{"id":45394,"date":"2025-08-01T13:01:02","date_gmt":"2025-08-01T10:01:02","guid":{"rendered":"https:\/\/a-th.gr\/case-study\/the-grocery-cat-at-the-piraeus-131-theater\/"},"modified":"2026-06-17T17:11:09","modified_gmt":"2026-06-17T14:11:09","slug":"the-grocery-cat-at-the-piraeus-131-theater","status":"publish","type":"cpt_team","link":"https:\/\/a-th.gr\/en\/case-study\/the-grocery-cat-at-the-piraeus-131-theater\/","title":{"rendered":"&#8220;The Grocery Cat&#8221; at the Piraeus 131 Theater"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"45394\" class=\"elementor elementor-45394 elementor-38250\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3135c7e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"3135c7e1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6798f6 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"b6798f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a28b70 sc_height_medium sc_layouts_hide_on_tablet sc_layouts_hide_on_mobile sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"3a28b70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7cd42f sc_fly_static elementor-widget elementor-widget-progress\" data-id=\"f7cd42f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-f7cd42f\">\n\t\t\t\tVisibility &amp; Recognizability\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-f7cd42f\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">100%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d64ef63 sc_fly_static elementor-widget elementor-widget-progress\" data-id=\"d64ef63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-d64ef63\">\n\t\t\t\tInteraction &amp; Engagement\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-d64ef63\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">100%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00f3ee4 sc_fly_static elementor-widget elementor-widget-progress\" data-id=\"00f3ee4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-00f3ee4\">\n\t\t\t\tTargeted Approach\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-00f3ee4\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">100%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ffe6b5 sc_fly_static elementor-widget elementor-widget-progress\" data-id=\"7ffe6b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-7ffe6b5\">\n\t\t\t\tView by Content\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-7ffe6b5\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">100%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1b5c7b sc_height_medium sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"a1b5c7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1992713a elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"1992713a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dbffd8 left_shift sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"dbffd8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-787769bd scheme_default elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"787769bd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-15341f6e sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"15341f6e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b966eff sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"b966eff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000; font-family: sofia-pro, sans-serif;\"><span style=\"font-size: 31.0012px;\">The<\/span><\/span> stage recreation of a 1960s grocery store served as the ideal platform for creative product placement. Actual products from well-known brands such as AVA, DODONI, PALIRROIA, ROL, and others were authentically incorporated into the set, contributing to the realism of the space and highlighting the atmosphere of the era. <\/p><p>The products did not merely serve as decorative elements; they became part of the visual narrative and theatrical action, strengthening the audience\u2019s connection to the brand through a lively, nostalgic experience<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-45b91083 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"45b91083\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e3f4ec9 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"1e3f4ec9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The integration was designed with respect for the style of the work and served as a prime example of natural and organic product placement linked to the dramatic narrative.<\/p><p>This approach demonstrated how the theater stage can be transformed into a powerful space for cultural and promotional synergy, offering added value to both the production and the commercial message.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ac4020f scheme_default elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"ac4020f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c58ef8 sc_content_align_left sc_layouts_column_align_left sc_layouts_column sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"2c58ef8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ced6de sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"9ced6de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a7950a sc_height_tiny sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"8a7950a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3638724 sc_layouts_hide_on_notebook sc_layouts_hide_on_tablet sc_layouts_hide_on_mobile sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"3638724\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acd5ec2 sc_fly_static elementor-widget elementor-widget-trx_widget_slider\" data-id=\"acd5ec2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"trx_widget_slider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"widget_area sc_widget_slider\"><aside class=\"widget widget_slider\">\t\t\t<div class=\"slider_wrap slider_engine_swiper\">\n\t\t\t\t<div class=\"slider_outer slider_swiper_outer slider_style_default slider_source_custom slider_outer_direction_horizontal slider_outer_multi slider_outer_nopagination slider_outer_nocontrols slider_outer_nocentered slider_outer_overflow_visible slider_outer_notitles slider_outer_height_auto\"><div class=\"slider_container slider_swiper swiper-slider-container slider_direction_horizontal slider_nopagination slider_multi slider_type_images slider_nocontrols slider_nocentered slider_overflow_visible slider_notitles slider_noresize slider_swipe slider_height_auto\" data-interval=\"7000\" data-speed=\"600\" data-effect=\"slide\" data-pagination=\"bullets\" data-direction=\"horizontal\" data-slides-per-view=\"3\" data-slides-space=\"60\" data-slides-parallax=\"0\" data-slides-centered=\"0\" data-slides-overflow=\"1\" data-mouse-wheel=\"0\" data-autoplay=\"1\" data-loop=\"1\" data-free-mode=\"0\" data-slides-min-width=\"220\" data-slides-per-view-breakpoints=\"{&quot;999999&quot;:3}\" data-slides-space-breakpoints=\"{&quot;999999&quot;:&quot;60&quot;}\" data-slides-min-width-breakpoints=\"{&quot;999999&quot;:&quot;&quot;}\"><div class=\"slider-wrapper swiper-wrapper\"><div  class=\"slider-slide swiper-slide\" data-image=\"\/\/a-th.gr\/wp-content\/uploads\/2025\/08\/4f97e9e1-806b-4f53-bce3-e2484c0ab9d3-2.jpg\" style=\"\"><img decoding=\"async\" src=\"\/\/a-th.gr\/wp-content\/uploads\/2025\/08\/4f97e9e1-806b-4f53-bce3-e2484c0ab9d3-2.jpg\" alt=\"\"><\/div><div  class=\"slider-slide swiper-slide\" data-image=\"\/\/a-th.gr\/wp-content\/uploads\/2025\/08\/5ba49c3a-4058-4c35-b4d9-df6e0862d3fe-10.jpg\" style=\"\"><img decoding=\"async\" src=\"\/\/a-th.gr\/wp-content\/uploads\/2025\/08\/5ba49c3a-4058-4c35-b4d9-df6e0862d3fe-10.jpg\" alt=\"\"><\/div><div  class=\"slider-slide swiper-slide\" data-image=\"\/\/a-th.gr\/wp-content\/uploads\/2025\/08\/a2436fbb-d1b3-4016-a0d3-56bd1028811d-11.jpg\" style=\"\"><img decoding=\"async\" src=\"\/\/a-th.gr\/wp-content\/uploads\/2025\/08\/a2436fbb-d1b3-4016-a0d3-56bd1028811d-11.jpg\" alt=\"\"><\/div><div  class=\"slider-slide swiper-slide\" data-image=\"\/\/a-th.gr\/wp-content\/uploads\/2025\/08\/f84be37f-f5cb-402d-9e8b-c43733065713-5.jpg\" style=\"\"><img decoding=\"async\" src=\"\/\/a-th.gr\/wp-content\/uploads\/2025\/08\/f84be37f-f5cb-402d-9e8b-c43733065713-5.jpg\" alt=\"\"><\/div><div  class=\"slider-slide swiper-slide\" data-image=\"\/\/a-th.gr\/wp-content\/uploads\/2025\/08\/IMG_7412-6.jpg\" style=\"\"><img decoding=\"async\" src=\"\/\/a-th.gr\/wp-content\/uploads\/2025\/08\/IMG_7412-6.jpg\" alt=\"\"><\/div><\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t<\/aside><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Visibility &amp; Recognizability 100% Interaction &amp; Engagement 100% Targeted Approach 100% View by Content 100% The stage recreation of a 1960s grocery store served as the ideal platform for creative&hellip;<\/p>\n","protected":false},"author":2,"featured_media":45397,"comment_status":"closed","ping_status":"closed","template":"","cpt_team_group":[492],"class_list":["post-45394","cpt_team","type-cpt_team","status-publish","has-post-thumbnail","hentry","cpt_team_group-case-studies"],"_links":{"self":[{"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/cpt_team\/45394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/cpt_team"}],"about":[{"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/types\/cpt_team"}],"author":[{"embeddable":true,"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/comments?post=45394"}],"version-history":[{"count":1,"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/cpt_team\/45394\/revisions"}],"predecessor-version":[{"id":45402,"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/cpt_team\/45394\/revisions\/45402"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/media\/45397"}],"wp:attachment":[{"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/media?parent=45394"}],"wp:term":[{"taxonomy":"cpt_team_group","embeddable":true,"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/cpt_team_group?post=45394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}