{"id":45386,"date":"2020-05-04T12:14:16","date_gmt":"2020-05-04T09:14:16","guid":{"rendered":"https:\/\/a-th.gr\/case-study\/protergia-x-athenian-theaters\/"},"modified":"2026-06-17T17:11:09","modified_gmt":"2026-06-17T14:11:09","slug":"protergia-x-athenian-theaters","status":"publish","type":"cpt_team","link":"https:\/\/a-th.gr\/en\/case-study\/protergia-x-athenian-theaters\/","title":{"rendered":"PROTERGIA x Athenian Theaters"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"45386\" class=\"elementor elementor-45386 elementor-1641\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3135c7e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"3135c7e1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-99d2a1c sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"99d2a1c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12a4235 sc_height_medium sc_layouts_hide_on_tablet sc_layouts_hide_on_mobile sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"12a4235\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65611dd sc_fly_static elementor-widget elementor-widget-progress\" data-id=\"65611dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-65611dd\">\n\t\t\t\tVisibility &amp; Recognizability\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-65611dd\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">100%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a17f97a sc_fly_static elementor-widget elementor-widget-progress\" data-id=\"a17f97a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-a17f97a\">\n\t\t\t\tInteraction &amp; Engagement\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-a17f97a\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">100%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aa2471 sc_fly_static elementor-widget elementor-widget-progress\" data-id=\"4aa2471\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-4aa2471\">\n\t\t\t\tTargeted Approach\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-4aa2471\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">100%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bee832 sc_fly_static elementor-widget elementor-widget-progress\" data-id=\"7bee832\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-7bee832\">\n\t\t\t\tView by Content\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-7bee832\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">100%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-635de4a sc_height_medium sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"635de4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1992713a elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"1992713a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dbffd8 left_shift sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"dbffd8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-787769bd scheme_default elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"787769bd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-15341f6e sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"15341f6e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b966eff sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"b966eff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"trx_addons_dropcap trx_addons_dropcap_style_2\">M<\/span><strong>A comprehensive branding campaign centered on the cultural experience<\/strong><\/p><p>PROTERGIA, a leading company in the energy sector and a consistent sponsor of the arts, has chosen to partner with the Athenian Theaters through a comprehensive <strong>branding strategy<\/strong> that is being rolled out across<strong> the entire theater network<\/strong>.<\/p><p>The exhibition spanned all <strong>eleven venues<\/strong> of the Athenian Theaters, offering the city\u2019s audience <strong>a cohesive yet multifaceted experience<\/strong>, with striking points of contact in both physical and digital spaces.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-45b91083 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"45b91083\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e3f4ec9 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"1e3f4ec9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The campaign focused on <strong>linking PROTERGIA to the concept of contemporary cultural energy<\/strong> \u2014a brand that \u201cnourishes\u201d culture, both literally and figuratively.<\/p><ul><li><strong>Enhancing brand recognition<\/strong> through a consistent, distinctive, and aesthetically pleasing presence<\/li><li><strong>Associating the brand with the concepts of light, creation, and inspiration<\/strong><\/li><li><strong>Reaching a high-quality, engaged, and culturally sensitive audience<\/strong><\/li><li><strong>Establishing PROTERGIA\u2019s identity as a socially engaged brand<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ac4020f scheme_default elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"ac4020f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c58ef8 sc_content_align_left sc_layouts_column_align_left sc_layouts_column sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"2c58ef8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ced6de sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"9ced6de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a7950a sc_height_tiny sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"8a7950a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3638724 sc_layouts_hide_on_notebook sc_layouts_hide_on_tablet sc_layouts_hide_on_mobile sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"3638724\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acd5ec2 sc_fly_static elementor-widget elementor-widget-trx_widget_slider\" data-id=\"acd5ec2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"trx_widget_slider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"widget_area sc_widget_slider\"><aside class=\"widget widget_slider\">\t\t\t<div class=\"slider_wrap slider_engine_swiper\">\n\t\t\t\t<div class=\"slider_outer slider_swiper_outer slider_style_default slider_source_custom slider_outer_direction_horizontal slider_outer_multi slider_outer_nopagination slider_outer_nocontrols slider_outer_nocentered slider_outer_overflow_visible slider_outer_notitles slider_outer_height_auto\"><div class=\"slider_container slider_swiper swiper-slider-container slider_direction_horizontal slider_nopagination slider_multi slider_type_images slider_nocontrols slider_nocentered slider_overflow_visible slider_notitles slider_noresize slider_swipe slider_height_auto\" data-interval=\"7000\" data-speed=\"600\" data-effect=\"slide\" data-pagination=\"bullets\" data-direction=\"horizontal\" data-slides-per-view=\"3\" data-slides-space=\"60\" data-slides-parallax=\"0\" data-slides-centered=\"0\" data-slides-overflow=\"1\" data-mouse-wheel=\"0\" data-autoplay=\"1\" data-loop=\"1\" data-free-mode=\"0\" data-slides-min-width=\"220\" data-slides-per-view-breakpoints=\"{&quot;999999&quot;:3}\" data-slides-space-breakpoints=\"{&quot;999999&quot;:&quot;60&quot;}\" data-slides-min-width-breakpoints=\"{&quot;999999&quot;:&quot;&quot;}\"><div class=\"slider-wrapper swiper-wrapper\"><div  class=\"slider-slide swiper-slide\" data-image=\"\/\/a-th.gr\/wp-content\/uploads\/2025\/07\/protergia-58-1-scaled.jpg\" style=\"\"><img decoding=\"async\" src=\"\/\/a-th.gr\/wp-content\/uploads\/2025\/07\/protergia-58-1-scaled.jpg\" alt=\"\"><\/div><div  class=\"slider-slide swiper-slide\" data-image=\"\/\/a-th.gr\/wp-content\/uploads\/2025\/07\/protergia-16-scaled.jpg\" style=\"\"><img decoding=\"async\" src=\"\/\/a-th.gr\/wp-content\/uploads\/2025\/07\/protergia-16-scaled.jpg\" alt=\"\"><\/div><div  class=\"slider-slide swiper-slide\" data-image=\"\/\/a-th.gr\/wp-content\/uploads\/2025\/07\/protergia-48-scaled.jpg\" style=\"\"><img decoding=\"async\" src=\"\/\/a-th.gr\/wp-content\/uploads\/2025\/07\/protergia-48-scaled.jpg\" alt=\"\"><\/div><div  class=\"slider-slide swiper-slide\" data-image=\"\/\/a-th.gr\/wp-content\/uploads\/2025\/07\/protergia-78-scaled.jpg\" style=\"\"><img decoding=\"async\" src=\"\/\/a-th.gr\/wp-content\/uploads\/2025\/07\/protergia-78-scaled.jpg\" alt=\"\"><\/div><div  class=\"slider-slide swiper-slide\" data-image=\"\/\/a-th.gr\/wp-content\/uploads\/2025\/07\/protergia-82-scaled.jpg\" style=\"\"><img decoding=\"async\" src=\"\/\/a-th.gr\/wp-content\/uploads\/2025\/07\/protergia-82-scaled.jpg\" alt=\"\"><\/div><\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t<\/aside><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim. <\/p>\n","protected":false},"author":2,"featured_media":45389,"comment_status":"closed","ping_status":"closed","template":"","cpt_team_group":[492],"class_list":["post-45386","cpt_team","type-cpt_team","status-publish","has-post-thumbnail","hentry","cpt_team_group-case-studies"],"_links":{"self":[{"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/cpt_team\/45386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/cpt_team"}],"about":[{"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/types\/cpt_team"}],"author":[{"embeddable":true,"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/comments?post=45386"}],"version-history":[{"count":1,"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/cpt_team\/45386\/revisions"}],"predecessor-version":[{"id":45392,"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/cpt_team\/45386\/revisions\/45392"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/media\/45389"}],"wp:attachment":[{"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/media?parent=45386"}],"wp:term":[{"taxonomy":"cpt_team_group","embeddable":true,"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/cpt_team_group?post=45386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}