{"id":45374,"date":"2025-08-01T13:14:37","date_gmt":"2025-08-01T10:14:37","guid":{"rendered":"https:\/\/a-th.gr\/case-study\/protergia-photo-booth-activation-at-the-ibi-theater\/"},"modified":"2026-06-17T17:11:09","modified_gmt":"2026-06-17T14:11:09","slug":"protergia-photo-booth-activation-at-the-ibi-theater","status":"publish","type":"cpt_team","link":"https:\/\/a-th.gr\/en\/case-study\/protergia-photo-booth-activation-at-the-ibi-theater\/","title":{"rendered":"Protergia | Photo Booth Activation at the IBI Theater"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"45374\" class=\"elementor elementor-45374 elementor-38268\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3135c7e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"3135c7e1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c5ccaef sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"2c5ccaef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25e61e79 sc_height_medium sc_layouts_hide_on_tablet sc_layouts_hide_on_mobile sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"25e61e79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27704aba sc_fly_static elementor-widget elementor-widget-progress\" data-id=\"27704aba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-27704aba\">\n\t\t\t\tVisibility &amp; Recognizability\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-27704aba\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">100%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e8a5258 sc_fly_static elementor-widget elementor-widget-progress\" data-id=\"3e8a5258\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-3e8a5258\">\n\t\t\t\tInteraction &amp; Engagement\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-3e8a5258\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">100%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62c474a6 sc_fly_static elementor-widget elementor-widget-progress\" data-id=\"62c474a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-62c474a6\">\n\t\t\t\tTargeted Approach\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-62c474a6\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">100%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32bc91e sc_fly_static elementor-widget elementor-widget-progress\" data-id=\"32bc91e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-32bc91e\">\n\t\t\t\tView by Content\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-32bc91e\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">100%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b01dea6 sc_height_medium sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"2b01dea6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1992713a elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"1992713a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dbffd8 left_shift sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"dbffd8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-787769bd scheme_default elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"787769bd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-15341f6e sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"15341f6e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b966eff sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"b966eff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000; font-family: sofia-pro, sans-serif;\"><span style=\"font-size: 31.0012px;\">Protergia <\/span><\/span><strong>Protergia<\/strong>, as part of its sponsorship of <strong>the Athens Theaters<\/strong>, carried out a highly successful <strong>audience engagement campaign using a photo booth<\/strong> at the <strong>IBI<\/strong> Theater. <strong>A<\/strong> specially designed, <strong>branded photo booth<\/strong> was set up in the lobby, where audience members could have their picture taken before the show or during intermission, choosing from themed backdrops and frames featuring the Protergia logo and colors.<\/p><p>The photos were sent directly to the participants\u2019 cell phones or email addresses, and through <strong>a built-in QR code<\/strong>, they could enter <strong>contests to win invitations or other prizes.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-45b91083 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"45b91083\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e3f4ec9 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"1e3f4ec9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The action:<\/p><ul><li>It generated <strong>a high level of engagement<\/strong> and fostered a positive connection between the audience and the brand.<\/li><li>It boosted <strong>Protergia&#8217;s digital presence<\/strong>, as many of the photos were shared on social media.<\/li><li>It served as <strong>an<\/strong> &#8221; <strong>experience point<\/strong> &#8221; that enhanced the theater outing with an element that was both entertaining and communicative.<\/li><\/ul><p>This particular project serves as a prime example of how a brand can <strong>engage a theater audience<\/strong> in a way that is immersive, effective, and fully in tune with the venue\u2019s atmosphere.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae4379d scheme_default elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"ae4379d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e506e8c sc_content_align_left sc_layouts_column_align_left sc_layouts_column sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"e506e8c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd2a630 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"cd2a630\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cd80ec sc_height_tiny sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"4cd80ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e53619 sc_layouts_hide_on_notebook sc_layouts_hide_on_tablet sc_layouts_hide_on_mobile sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"4e53619\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3d39f8 sc_fly_static elementor-widget elementor-widget-trx_widget_slider\" data-id=\"c3d39f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"trx_widget_slider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"widget_area sc_widget_slider\"><aside class=\"widget widget_slider\">\t\t\t<div class=\"slider_wrap slider_engine_swiper\">\n\t\t\t\t<div class=\"slider_outer slider_swiper_outer slider_style_default slider_source_custom slider_outer_direction_horizontal slider_outer_multi slider_outer_nopagination slider_outer_nocontrols slider_outer_nocentered slider_outer_overflow_visible slider_outer_notitles slider_outer_height_auto\"><div class=\"slider_container slider_swiper swiper-slider-container slider_direction_horizontal slider_nopagination slider_multi slider_type_images slider_nocontrols slider_nocentered slider_overflow_visible slider_notitles slider_noresize slider_swipe slider_height_auto\" 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style=\"\"><img decoding=\"async\" src=\"\/\/a-th.gr\/wp-content\/uploads\/2025\/08\/29-0M7B0128-scaled.jpg\" alt=\"\"><\/div><div  class=\"slider-slide swiper-slide\" data-image=\"\/\/a-th.gr\/wp-content\/uploads\/2025\/08\/37-0M7B0254-scaled.jpg\" style=\"\"><img decoding=\"async\" src=\"\/\/a-th.gr\/wp-content\/uploads\/2025\/08\/37-0M7B0254-scaled.jpg\" alt=\"\"><\/div><div  class=\"slider-slide swiper-slide\" data-image=\"\/\/a-th.gr\/wp-content\/uploads\/2025\/08\/38-0M7B0255-scaled.jpg\" style=\"\"><img decoding=\"async\" src=\"\/\/a-th.gr\/wp-content\/uploads\/2025\/08\/38-0M7B0255-scaled.jpg\" alt=\"\"><\/div><div  class=\"slider-slide swiper-slide\" data-image=\"\/\/a-th.gr\/wp-content\/uploads\/2025\/08\/52-0M7B0489-1-scaled.jpg\" style=\"\"><img decoding=\"async\" src=\"\/\/a-th.gr\/wp-content\/uploads\/2025\/08\/52-0M7B0489-1-scaled.jpg\" alt=\"\"><\/div><\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t<\/aside><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Visibility &amp; Recognizability 100% Interaction &amp; Engagement 100% Targeted Approach 100% View by Content 100% Protergia Protergia, as part of its sponsorship of the Athens Theaters, carried out a highly&hellip;<\/p>\n","protected":false},"author":2,"featured_media":45375,"comment_status":"closed","ping_status":"closed","template":"","cpt_team_group":[492],"class_list":["post-45374","cpt_team","type-cpt_team","status-publish","has-post-thumbnail","hentry","cpt_team_group-case-studies"],"_links":{"self":[{"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/cpt_team\/45374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/cpt_team"}],"about":[{"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/types\/cpt_team"}],"author":[{"embeddable":true,"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/comments?post=45374"}],"version-history":[{"count":1,"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/cpt_team\/45374\/revisions"}],"predecessor-version":[{"id":45382,"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/cpt_team\/45374\/revisions\/45382"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/media\/45375"}],"wp:attachment":[{"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/media?parent=45374"}],"wp:term":[{"taxonomy":"cpt_team_group","embeddable":true,"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/cpt_team_group?post=45374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}