{"id":45347,"date":"2026-01-12T15:12:16","date_gmt":"2026-01-12T12:12:16","guid":{"rendered":"https:\/\/a-th.gr\/case-study\/korres-direct-promotions-contests-at-the-aliki-theater\/"},"modified":"2026-06-17T17:11:09","modified_gmt":"2026-06-17T14:11:09","slug":"korres-direct-promotions-contests-at-the-aliki-theater","status":"publish","type":"cpt_team","link":"https:\/\/a-th.gr\/en\/case-study\/korres-direct-promotions-contests-at-the-aliki-theater\/","title":{"rendered":"KORRES | Direct promotions &#038; contests at the Aliki Theater"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"45347\" class=\"elementor elementor-45347 elementor-43499\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3135c7e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"3135c7e1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c5ccaef sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"2c5ccaef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25e61e79 sc_height_medium sc_layouts_hide_on_tablet sc_layouts_hide_on_mobile sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"25e61e79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27704aba sc_fly_static elementor-widget elementor-widget-progress\" data-id=\"27704aba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-27704aba\">\n\t\t\t\tVisibility &amp; Recognizability\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-27704aba\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">100%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e8a5258 sc_fly_static elementor-widget elementor-widget-progress\" data-id=\"3e8a5258\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-3e8a5258\">\n\t\t\t\tInteraction &amp; Engagement\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-3e8a5258\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">100%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62c474a6 sc_fly_static elementor-widget elementor-widget-progress\" data-id=\"62c474a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-62c474a6\">\n\t\t\t\tTargeted Approach\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-62c474a6\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">100%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32bc91e sc_fly_static elementor-widget elementor-widget-progress\" data-id=\"32bc91e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-32bc91e\">\n\t\t\t\tView by Content\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-32bc91e\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">100%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b01dea6 sc_height_medium sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"2b01dea6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1992713a elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"1992713a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dbffd8 left_shift sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"dbffd8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-787769bd scheme_default elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"787769bd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-15341f6e sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"15341f6e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b966eff sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"b966eff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000; font-family: sofia-pro, sans-serif;\"><span style=\"font-size: 31.0012px;\">KORRES<\/span><\/span><span lang=\"EL\"> <\/span><strong>KORRES<\/strong><span lang=\"EL\"> chose the <strong>Aliki Theater<\/strong> and the play <strong>\u201cDads with Rumi\u201d for<\/strong>its <\/span><strong>direct<\/strong> <strong>promotional<\/strong><strong><span lang=\"EL\"> campaign<\/span><\/strong><span lang=\"EL\">, with the goal of establishing direct contact <\/span><span lang=\"EL\"> between<\/span><span lang=\"EL\"> the brand <\/span><span lang=\"EL\"> and the theater audience and enhancing the theater-going experience.<\/span><\/p><p class=\"isselectedend\"><span lang=\"EL\">The activities took place on <strong>10 selected performance nights<\/strong> as part of a targeted communication campaign, featuring giveaways and contests that engaged the audience before and after the show.<\/span><\/p><p class=\"isselectedend\"><span lang=\"EL\">At the same time, <strong>instant-win contests<\/strong> were held, through which <\/span><strong>o<\/strong><strong><span lang=\"EL\">lucky audience members at each of the selected performances<\/span><\/strong><span lang=\"EL\">won KORRES products <\/span><span lang=\"EL\">, which they received on the spot from the specially designed <\/span><strong>promo<\/strong> <strong>stand<\/strong><span lang=\"EL\"> inside the theater.<\/span><\/p><p> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-45b91083 sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"45b91083\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e3f4ec9 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"1e3f4ec9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"isselectedend\"><span lang=\"EL\">Through these specific initiatives, <\/span><strong>KORRES<\/strong><span lang=\"EL\">, in collaboration with the <strong>Athens Theaters<\/strong>, created a comprehensive brand <\/span>experience<span lang=\"EL\">, strengthening the brand\u2019s connection <\/span><span lang=\"EL\"> to culture, entertainment, and the <\/span><span lang=\"EL\"> city\u2019s<\/span><span lang=\"EL\"> lifestyle <\/span><span lang=\"EL\"> audience.<\/span><\/p><p><span lang=\"EL\">This specific implementation functioned as an effective<\/span> <strong>experiential<\/strong> <strong>marketing<\/strong> <strong>case<\/strong> <span lang=\"EL\">, enriching<\/span> KORRES <span lang=\"EL\">&#8216;<\/span> media mix <span lang=\"EL\">with experiential communication, high<\/span> engagement <span lang=\"EL\">and immediate positive response from the audience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae4379d scheme_default elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"ae4379d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e506e8c sc_content_align_left sc_layouts_column_align_left sc_layouts_column sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"e506e8c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd2a630 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"cd2a630\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cd80ec sc_height_tiny sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"4cd80ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e53619 sc_layouts_hide_on_notebook sc_layouts_hide_on_tablet sc_layouts_hide_on_mobile sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"4e53619\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3d39f8 sc_fly_static elementor-widget elementor-widget-trx_widget_slider\" data-id=\"c3d39f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"trx_widget_slider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"widget_area sc_widget_slider\"><aside class=\"widget widget_slider\">\t\t\t<div class=\"slider_wrap slider_engine_swiper\">\n\t\t\t\t<div class=\"slider_outer slider_swiper_outer slider_style_default slider_source_custom slider_outer_direction_horizontal slider_outer_multi slider_outer_nopagination slider_outer_nocontrols slider_outer_nocentered slider_outer_overflow_visible slider_outer_notitles slider_outer_height_auto\"><div class=\"slider_container slider_swiper swiper-slider-container slider_direction_horizontal slider_nopagination slider_multi slider_type_images slider_nocontrols slider_nocentered slider_overflow_visible slider_notitles slider_noresize slider_swipe slider_height_auto\" data-interval=\"7000\" data-speed=\"600\" data-effect=\"slide\" data-pagination=\"bullets\" data-direction=\"horizontal\" data-slides-per-view=\"3\" data-slides-space=\"60\" data-slides-parallax=\"0\" data-slides-centered=\"0\" data-slides-overflow=\"1\" data-mouse-wheel=\"0\" data-autoplay=\"1\" data-loop=\"1\" data-free-mode=\"0\" data-slides-min-width=\"220\" data-slides-per-view-breakpoints=\"{&quot;999999&quot;:3}\" data-slides-space-breakpoints=\"{&quot;999999&quot;:&quot;60&quot;}\" data-slides-min-width-breakpoints=\"{&quot;999999&quot;:&quot;&quot;}\"><div class=\"slider-wrapper swiper-wrapper\"><div  class=\"slider-slide swiper-slide\" data-image=\"\/\/a-th.gr\/wp-content\/uploads\/2026\/01\/KORRES-01-scaled.jpg\" style=\"\"><img decoding=\"async\" src=\"\/\/a-th.gr\/wp-content\/uploads\/2026\/01\/KORRES-01-scaled.jpg\" alt=\"\"><\/div><div  class=\"slider-slide swiper-slide\" data-image=\"\/\/a-th.gr\/wp-content\/uploads\/2026\/01\/KORRES-06-scaled.jpg\" style=\"\"><img decoding=\"async\" src=\"\/\/a-th.gr\/wp-content\/uploads\/2026\/01\/KORRES-06-scaled.jpg\" alt=\"\"><\/div><div  class=\"slider-slide swiper-slide\" data-image=\"\/\/a-th.gr\/wp-content\/uploads\/2026\/01\/KORRES-18-scaled.jpg\" style=\"\"><img decoding=\"async\" src=\"\/\/a-th.gr\/wp-content\/uploads\/2026\/01\/KORRES-18-scaled.jpg\" alt=\"\"><\/div><div  class=\"slider-slide swiper-slide\" data-image=\"\/\/a-th.gr\/wp-content\/uploads\/2026\/01\/KORRES-21-scaled.jpg\" style=\"\"><img decoding=\"async\" src=\"\/\/a-th.gr\/wp-content\/uploads\/2026\/01\/KORRES-21-scaled.jpg\" alt=\"\"><\/div><div  class=\"slider-slide swiper-slide\" data-image=\"\/\/a-th.gr\/wp-content\/uploads\/2026\/01\/KORRES-32-scaled.jpg\" style=\"\"><img decoding=\"async\" src=\"\/\/a-th.gr\/wp-content\/uploads\/2026\/01\/KORRES-32-scaled.jpg\" alt=\"\"><\/div><div  class=\"slider-slide swiper-slide\" data-image=\"\/\/a-th.gr\/wp-content\/uploads\/2026\/01\/KORRES-35-scaled.jpg\" style=\"\"><img decoding=\"async\" src=\"\/\/a-th.gr\/wp-content\/uploads\/2026\/01\/KORRES-35-scaled.jpg\" alt=\"\"><\/div><div  class=\"slider-slide swiper-slide\" data-image=\"\/\/a-th.gr\/wp-content\/uploads\/2026\/01\/KORRES-38-scaled.jpg\" style=\"\"><img decoding=\"async\" src=\"\/\/a-th.gr\/wp-content\/uploads\/2026\/01\/KORRES-38-scaled.jpg\" alt=\"\"><\/div><div  class=\"slider-slide swiper-slide\" data-image=\"\/\/a-th.gr\/wp-content\/uploads\/2026\/01\/KORRES-39-scaled.jpg\" style=\"\"><img decoding=\"async\" src=\"\/\/a-th.gr\/wp-content\/uploads\/2026\/01\/KORRES-39-scaled.jpg\" alt=\"\"><\/div><\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t<\/aside><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Visibility &amp; Recognizability 100% Interaction &amp; Engagement 100% Targeted Approach 100% View by Content 100% KORRES KORRES chose the Aliki Theater and the play \u201cDads with Rumi\u201d forits direct promotional&hellip;<\/p>\n","protected":false},"author":2,"featured_media":45353,"comment_status":"closed","ping_status":"closed","template":"","cpt_team_group":[492],"class_list":["post-45347","cpt_team","type-cpt_team","status-publish","has-post-thumbnail","hentry","cpt_team_group-case-studies"],"_links":{"self":[{"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/cpt_team\/45347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/cpt_team"}],"about":[{"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/types\/cpt_team"}],"author":[{"embeddable":true,"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/comments?post=45347"}],"version-history":[{"count":1,"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/cpt_team\/45347\/revisions"}],"predecessor-version":[{"id":45370,"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/cpt_team\/45347\/revisions\/45370"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/media\/45353"}],"wp:attachment":[{"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/media?parent=45347"}],"wp:term":[{"taxonomy":"cpt_team_group","embeddable":true,"href":"https:\/\/a-th.gr\/en\/wp-json\/wp\/v2\/cpt_team_group?post=45347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}